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Success Story: British Airways

How British Airways maximized their translation mileage in record time with Smartling

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“Being able to deliver a new language on ba.com in half the usual time enabled us to go live to coincide with our first flight to Korea.”
-- Geraint Jones, Digital Content Production Manager, British Airways

Continually improving the customer experience both, on the ground and in the air, is a way of life for British Airways. But long before customers ever arrive at a terminal, the airline plants the seeds of a pleasant journey by providing essential travel information to customers in their preferred languages. Unfortunately due to the complexity of the company’s web and mobile content management systems, gathering and preparing files for translation placed a significant burden on their internal teams. British Airways needed a solution that would enable faster release cycles, and easy expansion into several additional languages.

In this case study, you'll learn how Smartling's ...

  • Automated discovery and delivery accelerated publication of dynamic content. 
  • In-context translation proactively improved quality and reduced review requirements.
  • Flexible integration options empowered users to work in their preferred systems.

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