Overview: Linguistic Asset Maintenance

Professional support designed to help ensure consistency across brand style and voice.

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"Smartling’s services team is very professional, reliable, and easy to work with. To this day, Smartling continues to impress me."

- Therese Meehleib, Papillon Grand Canyon Helicopters, Front End Developer


Linguistic assets such as Style Guides and Glossaries are the fundamental building blocks of any localization program. Unfortunately, the creation and maintenance of linguistic assets is an ongoing and time-consuming process that is often ignored due to conflicting internal priorities, tight timelines, and a growing mount of content produced.  As a result, the tone, voice, and reputation of brands erodes over time.

Smartling's full-service offering, Linguistic Asset Maintenance, was designed specifically to unburden brand resources from this time-consuming process and help ensure consistency across style and voice.

As part of this service, you can:

    • Unburden brand resources from time-consuming, yet critical translation maintenance
    • Ensure consistent style and voice across various projects and content
    • Instill best practices and frameworks for optimization via input from Smartling experts


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