“Developer involvement in translation has been reduced to almost zero, allowing our global technology team to continue to enhance the functionality and performance of our direct channels ...”
-- Chad Westfall, VP Global Direct Channels of IHG
With online and mobile content published in over a dozen languages, this global operations company pursued agile translation for localization support across direct channels. For a consistent, world-class guest experience, IHG adopted Smartling's translation proxy and technology connectors to maintain its first-mover advantage by delivering quality multilingual content to online visitors in each supported language.
In this success story, you'll learn how Smartling...