Success Story: Hootsuite

See how the social media management company built a sustainable translation process while growing its global user base.

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“Smartling has an easily proven ROI and reduced time-to-market for our SaaS application, resulting in higher revenue.”
-- Ajai Sehgal, CTO of Hootsuite

Hootsuite needed quality assurance when it came to translating their digital source content and soon realized that replacing its manual localization processes with automated translation workflows would result in healthier team cross-collaboration. 

In this case study, you'll learn how Smartling helped Hootsuite build a sustainable translation strategy that:

  • Reduced overhead costs by 33% and improved revenue
  • Facilitated proactive thinking for better quality assurance and faster production 
  • Ensured a consistent customer experience across all digital channels 

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