Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets.

1 in 3, 1 in 5, 1 in 7?

Do you know what proportion of our global population speaks English as their primary language? In-fact, it’s 1 in 7, meaning that this leaves six billion people worldwide who don’t. This simple fact alone, shows the potential of translation.

Yet, many business challenges arise with the need to localize more content types and formats for different countries. Vital questions for businesses to answer which we will cover in this report include:

  • What is our ‘go to market’ strategy for prioritizing translation of content assets?
  • What is our workflow for effective and efficient translation?
  • What parts of the process and workflow can we automate to make localization more efficient?
  • How do we structure our people resources to support the process?

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