More than 50% of searches are happening on a mobile device and users expect a personalized experience.*
Mobile marketing is a key component to how a company differentiates itself. An explosion of in-app purchases and a concentration in app usage are just two of the reasons why marketers need to implement a strong, mobile-driven plan.
In this report, we believe that you'll learn...
*Source: 2016 Mobile And App Marketing Trends, January 2016, Forrester Research